Building Heroic Strength of Body and Grit of Mind
For tactical athletes who carry more than weight. This is where strength meets strategy
THE THREE DOMAINS OF TACTICAL MASTERY
Strength and Power
Build functional muscle that performs under pressure. Strength that isn’t just seen, it’s felt when it matters.
Conditioning and Durability
Train to go longer, recover faster, and stay ready while others fade. Your edge is in your capacity
Focus and Composure
Stay disciplined under stress. Think clearly in chaos. Execute with control when everything is on the line
STAY READY.
STAY DANGEROUS.
Progress should not stop when the program ends. The subscription gives you continued access to advanced training, mindset development, and recovery protocols designed for men who treat this as a way of life.
You get:
✔︎ New mission-focused training blocks each month
✔︎ Strategies to improve performance, resilience, and recovery
✔︎ Structured accountability inside the HEROICAPP
✔︎ Direct access to an elite community of men operating at a high level
This is not maintenance. This is sustained progress.
EXCLUSIVE PROGRAMS
6 Week Base Programming
Your foundation. Rebuild strength, movement, and consistency with a structured six-week training block.
EXCLUSIVE PROGRAMS
8 Week Tactical Strength Fundamentals
Learn the mechanics that matter. Build clean movement patterns and goal-oriented discipline with this four-week progression.
TRAINING CATEGORIES
ONLY
Systems
101
FEATURES
Stay on track with simple, no-nonsense workout alerts. When life gets chaotic, your training stays locked in
See how often you show up and keep your edge sharp. Maintain weekly momentum and build lasting progress you can actually measure
Press play and train with step-by-step tactical guidance. Every session is structured so you can stay focused and push with clarity
Track your reps, sets, weights, and notes directly in the HEROIC app. Keep everything organized and ready whenever you train next
ave the workouts that push you hardest and return anytime. Build your go-to list of challenges that never fail to keep you motivated
Download sessions ahead of time so you’re always ready. Train without WiFi interruptions and stay mission-ready anywhere you go
THE SQUAD ROOM
This is where committed men show up, report in, and push each other forward. The Squad Room is a private space inside the HEROICAPP. It is built for discipline, not distraction.
You will train alongside other high-performing men, share progress, hold the standard, and stay locked in with direct access to Anthony and the team. If you are surrounded by people who do not take this seriously, you will feel at home here.
Client testimonials
John down 12lbs in less
than 4 weeks
"Super effective program!"
Martin and Sally transformed entire lifestyle
"Heroic Industries helps me stay accountable and motivated as well as getting amazing results!"
Mike Reduced body fat by 5% in under 2 months
"Workouts were easy to follow and worked great!"
Krystal lost 8lbs and gained 15% on main lifts
"I've never been able to follow a consistent nutrition/training plan before this one! Great coaching and great programming."
Choose Your Membership
What You’ll Find Inside
the HEROICAPP
✔︎ Progressive programs that build real-world strength and discipline
✔︎ Conditioning and recovery work to keep you sharp under pressure
✔︎ Mindset tools designed for clarity and resilience
✔︎ A brotherhood community that holds you accountable every day
How it works
Create your account and unlock full access to every training program and category available
Pick your goal: get stronger, go longer, stay sharp, or recover right
Follow the programming, track your performance, and stay accountable
ABOUT ANTHONY
I am Anthony Shefferly. I spent more than a decade in law enforcement, serving in a gang unit and on a tactical SWAT team for 10 years. Those years taught me what it means to operate under pressure, to make decisions when seconds matter, and to train my body and mind to perform when the stakes are high.
The truth is, I did not always get it right. There were times I overtrained without direction, times I ignored recovery, and times stress broke down my discipline. I learned the hard way that muscle alone is not enough. What matters is capability, resilience, and the ability to stay composed when it counts.
That is why I built the HEROICAPP. My goal is not to give you random workouts. It is to give you a system that builds real strength, sharpens focus, and reinforces the discipline to lead yourself and others.
This is not fitness for show. This is training for life.
Strength of body. Grit of mind. Standards that last.
